Leaflet marketing blog
Honest, experience-led guides on leaflet printing, distribution costs, response rates and design — written by the team that actually runs the campaigns.
Latest articles
Leaflet Distribution in Leicester: Real Costs, ROI & Postcode Guide (2026)
Real costs, real response rates, and the Leicester postcodes that pull the strongest response — straight from 12 years of GPS-tracked campaigns.
Royal Mail Door-to-Door vs Independent Distribution: Which Wins in Leicester?
Royal Mail looks cheaper on paper. We break down the real Leicester numbers — including the bit nobody tells you about shared mail bundles.
9 Leaflet Design Mistakes That Kill Response (And How Leicester Businesses Fix Them)
After 12 years printing for Leicester businesses, the same nine mistakes kill response over and over. Here's what to fix before your next print run.
Best Paper Stock for Leicester Leaflet Campaigns: A Printer's Honest Guide
130gsm, 170gsm or 250gsm? Silk, gloss or matt? An honest printer's guide to paper choices that actually move response rates in Leicester.
GPS-Tracked Leaflet Distribution: How It Works and Why It Matters
Anyone can call themselves a leaflet distributor. GPS tracking is the only way to prove your leaflets reached real Leicester homes — here's how it really works.