GPS-Tracked Leaflet Distribution: How It Works and Why It Matters
Anyone can call themselves a leaflet distributor. GPS tracking is the only way to prove your leaflets reached real Leicester homes — here's how it really works.
What GPS tracking actually does
Every distributor on our team carries a GPS-enabled device that logs their position every 10 to 15 seconds while they walk a round. The data is timestamped and sent to our system in real time.
When the round closes, we generate a map showing every street walked and the time spent on each one. That map is sent to you within 24 hours of completion.
How to spot fake or padded GPS data
Real distribution rounds in Leicester walk at 1.5 to 3 mph depending on house density. Anything faster than 4 mph means the distributor was in a vehicle, not on foot.
Rounds should show consistent street-by-street coverage. Big jumps (200m+) in 30 seconds mean streets were skipped or the data is fabricated.
Ask any distributor to show you a sample completed round map before you book. If they hesitate, walk away.
Why this matters for ROI
Without GPS you have no way to know whether the campaign actually happened. A 0.0% response rate could mean your leaflet was bad — or it could mean nobody ever delivered it.
GPS tracking puts every leaflet you paid for in a verified household and lets you measure response against actual delivery, not promised delivery.