Leaflet marketing for plumbers, electricians and builders
Trades have a structural advantage with print: the work is visible. A van outside a house and a leaflet through the neighbours' doors the same week is the most efficient local campaign in the sector.
Drop the street you are already working on
Neighbours have seen the van and know the work happened. A leaflet that lands while that is fresh converts far better than the same leaflet into a street with no context, and it costs nothing extra to choose the road.
Property age tells you what to lead with
Streets share housing stock, which means they share problems and upgrade cycles. Lead with the service the street actually needs rather than a full list of everything you do.
What belongs on a trade leaflet
Reassurance and reachability. People are letting a stranger into their home, so the things that matter are that you are local, contactable and accountable.
- The specific service, not a list of twelve
- A landline or mobile answered by a person
- Genuine credentials only - never invent accreditations
- Response time or availability in plain words
Seasonal timing
Heating work moves ahead of the cold, outdoor work ahead of spring, and emergency-led services do well whenever weather breaks. Print ahead of the season, not during it, so the leaflet is on the fridge when the boiler fails.
Make the leaflet worth keeping
A fridge magnet, a service reminder date, or a simple checklist on the reverse buys the leaflet months of shelf life. A pure advert gets recycled the same day.
Frequently asked
How many leaflets does a sole trader need?
Enough to repeat into a chosen set of streets rather than cover a whole town once. Consistency in a small area beats one-off breadth.
Are leaflets still effective for trades?
In local service markets where trust and proximity decide the job, print remains one of the most direct ways to reach the exact households you can serve.
What size works best?
A5 double-sided or a DL card. Both post cleanly and hold everything a homeowner needs to decide to call.
Get leaflets for the streets you already work
Tell us the roads and the service and we will print and deliver, with GPS proof of coverage.