Delivering leaflets yourself vs using a distribution team
Self-delivery looks free because the labour is already on the payroll. Costing it honestly usually changes the answer, particularly once you include the hours it takes off other work.
Cost the hours, not just the cash
Work out how many doors an hour a walker realistically covers, multiply by the households you want to reach, and price those hours at what the person's time is genuinely worth. For most owner-operators the number lands above the cost of outsourcing.
Coverage consistency
Self-delivery tends to be strongest near the business and thins with distance and weather. Planned rounds are walked to a route regardless of which streets are least convenient, which is what makes results comparable between areas.
Proof of delivery
With your own team there is no independent record of which streets were covered. GPS-tracked rounds produce a report you can hold against the enquiry data by postcode - the difference between measuring and assuming.
When self-delivery is genuinely the right call
Small volumes, a handful of streets around your premises, hand-to-hand delivery at an event, or a B2B drop where a face at the door is part of the pitch. Those are jobs where doing it yourself adds something a round cannot.
Frequently asked
Is outsourcing worth it for 1,000 leaflets?
Often yes, once you cost the hours. Below a few hundred doors around your own premises, self-delivery is usually reasonable.
Do you cover business addresses?
Yes, business-to-business delivery is available alongside residential rounds.
Can I do some areas myself and outsource the rest?
Yes, and it works well - keep the streets nearest you and let a tracked round handle the wider sectors.
Compare the real cost for your area
Send us the postcodes and volume and we will price the tracked alternative to self-delivery.