Brochure design in Leicester

Company, corporate and product brochures need different layouts

A company brochure introduces who you are to someone who has never heard of you. It usually opens with what the business does and who it helps, moves through services, and closes with a clear way to get in touch. Short sections, a strong cover line and plenty of white space matter more here than detail.

A corporate brochure tends to be read by procurement teams, investors or partners who want evidence of structure and capability. That calls for a calmer layout, consistent headings, and room for facts you can stand behind. A product brochure or catalogue is the opposite problem: lots of items, each needing a picture, a name, a code or specification and a price line. Grids, repeated modules and a sensible order make that kind of document easy to scan.

What we need from you to start

The most useful starting point is a rough page plan: a list of what should appear on each spread, even if it is just headings. Send your logo in the best format you have, any brand colours or fonts you already use, and the photographs you want included. Phone snaps can work for internal documents, but product and team shots look far better when they are properly lit and high resolution.

If the words are not written yet, tell us the purpose of the brochure and who will read it. We can suggest a structure so you know how much copy each page can hold before you start writing. It is much quicker to fill a planned layout than to cut a long document down afterwards.

• Logo files and any brand guidelines
• Draft text or a list of headings per page
• Photography and product images
• Contact details and any legal wording that must appear

Designing for the print format you will actually use

Brochure design is tied to how the document will be bound. A stapled brochure has to run in multiples of four pages, so a design that ends on page 10 needs two more pages or two fewer. A glued, square-spine brochure can carry a title along the spine and suits longer documents. Our brochure printing page explains those binding options; we set up the design to fit whichever one you choose.

We also build in bleed, safe margins and correct colour settings so the file is ready for press. Text that sits too close to the fold or the trimmed edge is one of the most common reasons a brochure looks amateur, and it is easy to avoid when the layout is planned for print from the first page.

Proofs, changes and sign-off

You see a proof of the layout before anything is printed. Check every name, phone number, price and product code carefully, because once a run is printed a typo is in every copy. Mark changes clearly on the proof and send them back together rather than in several separate messages; that keeps revisions tidy and avoids an earlier correction being lost.

When you approve the final version, we supply print-ready files. If we are printing for you, the approved design goes straight to production. If you want a digital version to email or put on your website, ask for that when you brief us so the file can be prepared for screen as well as paper.

Design, print and distribution in one place

Because design, printing and GPS-tracked distribution all sit with the same team, a brochure can move from layout to finished copies without you managing several suppliers. For most businesses a brochure is handed over in meetings, posted to prospects or left in reception rather than dropped through letterboxes, but a shorter promotional booklet can be distributed door to door in Leicester, Birmingham, Manchester and Bradford.

Call 01162 161739 or use the quote form with the type of brochure, rough page count, quantity and whether you need printing too, and we will come back with a quote for the work.

Related

• Brochure printing
• Graphic design
• Brochure formats guide
• Print-ready PDF checklist

Brochure Design FAQs