Exhibition and event print checklist
Stand print has one job: start conversations and survive being carried home in a tote bag. Most exhibitors over-produce the brochure and under-produce the one thing people keep.
The stand itself
A roller banner readable from three metres, a table covering if the venue supplies bare tables, and one clear statement of what you do. Visitors decide whether to stop from the aisle, so the top third of the banner does most of the work.
What visitors take away
A heavy brochure gets left on a chair. A single well-made card or A5 sheet with one proposition and a clear contact route travels home in a pocket and gets read on the train.
- Business cards - more than you think you need
- One-page service sheet or DL card
- A small number of brochures for serious prospects only
- A branded item that stays on a desk
Quantities and contingency
Base quantities on realistic footfall rather than the organiser's headline attendance figure, and split your stock so you do not run out on day one of a multi-day event.
Print for the follow-up, not just the day
The event is the introduction. A short printed follow-up posted the week after a good conversation lands differently from another email, and almost nobody bothers to do it.
Frequently asked
How early should event print be ordered?
Well before the event, allowing for finishing and delivery. Display items with cassettes and hardware need more lead time than flat print.
Is a brochure worth printing for a show?
In small numbers for genuine prospects. Give everyone else a single sheet and save the brochure budget.
Can banners be reused for other events?
Yes, if you keep dates and event names off the main graphic. Many cassettes also accept a replacement graphic later.
Event coming up?
Send us the date and stand size and we will confirm what is achievable and quote the full kit.